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"Calacus has done an excellent
job and provided first class media
coverage in a variety of
international markets"
Sergey Bubka, IOC member
 
"Calacus has provided us with
invaluable support and the
team are a joy to work with"  
Jules Payne, HEART UK
 
"Calacus possesses a wealth of
knowledge of the UK sports media
and understands the global sport
business community"
René Proske, PROSKE group
 
"Calacus has given us invaluable
support and exhibits a sound
understanding of the media."
Roger Kelly, Laureus
 
"Calacus has had a significant
impact on the growth of
our business"
Hugh Andrée, ForceSelect
Tuesday
Jun012010

ForceSelect

Andy McNab of ForceSelectAndy McNab, ForceSelect director

The challenge: New recruitment consultancy and charitable Foundation, ForceSelect, wanted to promote the benefits of appointing military service leavers for UK business, as well as raise money for military charities.

The strategy: Calacus worked with ForceSelect to create interest amongst a wide range of media organisations including national broadcasters, military magazines, business and general consumer titles as well as identify relevent news agenda media opportunities. 

The outcome: ForceSelect quickly established itself as the leading recruitment consultancy for military service leavers, with the media campaign having a direct impact on the growth of the business.