PROSKE
PROSKE Managing Director Rene ProskeThe challenge: PROSKE Group wanted to promote their world class corporate hospitality business and establish their new sports brand with global sports federations and sponsors.
The strategy: Calacus used its knowledge of the international sports agenda to provide talking points and comment for PROSKE's experts and identified opportunities to raise its profile through major media features.
The outcome: Calacus obtained a wide range of coverage across sports business, hospitality, national newspapers and international newswires. PROSKE has gone from strength to strength, securing the contract for the International and Local Hospitality & Ticketing Management Program at the UEFA EURO 2012™ in Poland and Ukraine for Coca-Cola.




