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"Calacus has done an excellent
job and provided first class media
coverage in a variety of
international markets"
Sergey Bubka, IOC member
 
"Calacus has provided us with
invaluable support and the
team are a joy to work with"  
Jules Payne, HEART UK
 
"Calacus possesses a wealth of
knowledge of the UK sports media
and understands the global sport
business community"
René Proske, PROSKE group
 
"Calacus has given us invaluable
support and exhibits a sound
understanding of the media."
Roger Kelly, Laureus
 
"Calacus has had a significant
impact on the growth of
our business"
Hugh Andrée, ForceSelect
Tuesday
Jun012010

Sergey Bubka

IAAF Council Member Sergey BubkaSergey Bubka with children at Sport-The Bridge charity in Addis Ababa, Ethiopia

The challenge: IOC Member Sergey Bubka wanted to identify worthwhile children’s charities around the world and provide support while also promoting his sporting values.
It was important in the political world of the International Olympic Committee and IAAF that Sergey Bubka’s genuine affection to helping young people shone through.

The strategy: Calacus used its understanding of international sports organisations and high level research to identify suitable partner charities. We worked with the charities to devise workable sponsorship programmes that would make a difference to young people’s lives and undertook a speaker and media relations programme to support the new initiatives.

The outcome: Calacus obtained a wide range of coverage across the world, promoting the importance of sport as a way of helping young people in troubled areas to develop and learn vital lifeskiills. Significant donations were also made to each of the charities that Calacus identified for support.